Search Engine Optimisation (SEO)
Increase brand presence on Google with strategic, ethical, best practice SEO
Search Engine Optimisation, or SEO is the range of on site and off site activities undertaken to achieve organic page one ranking on Google and other leading search engines for key search terms related to your products and services. Search engine visibility is key to the success of any business online. SEO increases online brand profile, presence and position resulting in website visits, engagement and conversions.
At Sentius, we offer the full suite of SEO agency services including SEO strategy and research, technical SEO, on-page optimisation, and off-page SEO activities including content creation, circulation, and backlink generation. We also provide SEO consulting services to businesses in Melbourne and Sydney.
Sentius is the best SEO agency dedicated to ethical practices and following Google guidelines. All SEO activities are carried out in-house. Our industry-leading SEO capabilities, proprietary software, processes, and robust in-house team of copywriters, strategists, and technical SEO experts combine to deliver outstanding results for our clients.
SEO With Sentius
At Sentius all SEO campaigns start with strategy first. Through a workshop-based strategy development process, we understand your market and your brand, target audiences, business challenges, and online objectives.
Our team of SEO strategists and technical experts undertake an intensive website and SEO technical and performance audit, along with competitor research, to identify market opportunities and improvements for campaign success.
We work in partnership with you to establish campaign objectives and develop the best SEO strategy to grow your brand online.
Real SEO focused on growth & results
SEO is an ongoing process, and we develop deep, lasting client relationships along the way. We're results and growth focused and committed to delivering long-lasting, measurable outcomes.
We conduct regular strategic one on one performance review meetings where we measure results against objectives, and work with you to evolve the strategy and SEO campaign. In addition to our intensive reviews, Sentius Slate, our 24/7 online virtual data dashboard gives clients real time access to SEO activities and results.
Our agency approach to SEO is comprehensive and intensive, making Sentius one of the best SEO agencies in Australia when it comes to achieving results. Most clients see an increase in rankings and website traffic within the early months.
Google local SEO
Local SEO - Google My Business (GMB) is a combination of on-site and offsite activities to achieve page 1 and position 1 on Google Places Map Listings. Local SEO optimisation is ideal for businesses with physical locations aiming to drive awareness online and foot traffic in-store. Google My Business makes it easier for your customers to find, call, follow directions and visit your business.
A comprehensive SEO and Google Local SEO audit and strategy ensures your brand will be in front of potential customers at all stages of the user journey; whether they're researching information on a desktop at home, or out and about on a mobile device seeking real-time data and location information.
Sentius has the experience and proven capabilities to create Local SEO campaigns that drive measurable results and growth.
Enterprise SEO draws on many techniques from traditional SEO, focusing on high-profile large-scale websites. This requires a more detailed strategy, high level of technical expertise and scalable strategies that support the website and SEO campaign to grow together. The right enterprise SEO strategy is critical to the success of any high-profile brand or large ecommerce website that relies on search engines to grow reach and deliver consistent streams of traffic.
Enterprise SEO services are best suited to:
- National/International high-profile businesses
- Large ecommerce sites
- News or content websites with 5,000+ pages
- Businesses with multiple locations or websites
The larger and more complex a website is, the more complex and the SEO strategy. Sentius enterprise SEO clients have a dedicated team of content creators, technical SEO specialists, and strategists to deliver high level strategy and dedicated support to meet the demands of corporate SEO campaigns.
Organic search engine traffic is a core driver for ecommerce websites, with many experience higher conversion rates from organic traffic compared to other sources. Search engine optimisation is a key strategy to increase brand awareness and be found by high-intent users ready to purchase. The success of ecommerce SEO relies on establishing a sound strategy upfront. At Sentius, we spend extensive time conducting keyword and competitor research to better understand your market and establish an optimisation strategy that will deliver high growth results.
Sentius has a broad range of experience in running successful SEO campaigns for ecommerce brands across a range of industries. Our in-house technical team has the capabilities to work with a range of ecommerce platforms including Shopify, Drupal, WooCommerce, BigCommerce, Magento, Squarespace and others.
Launching a new website is a big undertaking, and migrating SEO from legacy site to new if often an afterthought. Many SEO agencies don't take the right steps to prepare for an SEO migration, resulting in irreversible negative SEO impacts when a new site launches.
At Sentius, we take a forward thinking strategy-first approach to all development projects, and have successfully migrated many SEO campaigns with no downside. The process of migrating SEO is multi-faceted and complex, requiring a team of specialists to get it done properly. Our in-house team consists of technical specialists, campaign managers, UX strategists and copywriters, with the experience and capabilities to ensure best results for every SEO migration.
Understanding website health, SEO performance and any Google-imposed penalties is critical to the success of every SEO campaign. All SEO services with Sentius begin with an in-depth audit to establish a performance baseline, and uncover any issues that may affect the health of the website or campaign.
We use our own software to identify technical performance issues and penalties the website is currently experiencing or has previously faced. Our UX strategists and copywriters assess the website layout, content and conversion points, providing detailed strategic insights and recommendations to improve the user experience and SEO results. We take the learnings from the SEO audit to craft a detailed strategy and campaign tailored to achieve the businesses online goals and enhance the user experience and conversion rate. Get a free SEO audit and strategy consultation now.
How does SEO work?
SEO is a two part process involving website updates (on-page activities) and increasing your online presence across the web (off-page activities). This comprehensive approach boosts the online reach of your brand, ultimately leading to top search engine rankings and increased conversions.
Strategy & Analysis
- Website analysis to review content and detect any problems with the website
- Strategic keyword search volume analysis (when selecting KWs)
- Google analytics setup and installation
- Link analysis
- Meta optimisation
- Page Tag, Title & Description Updating
- Code optimisation
- Image tagging
- Addition of .robots text (to tell Google robots to crawl your site)
- Sitemap implementation
- Adding SEO keywords to copy (if needed)
- SEO page content writing
- Link building
- Content creation
- Social media optimisation
- Directory submission
- Brand promotion
- Blogger outreach
- Search engine submission
- Manual ranking report generation (fortnightly)
- Social Bookmarking
- Multimedia submissions: video, image, Powerpoint, PDF (if material is provided)
- Press release submission (if material is provided)
SEO client success
I just logged on to Google Analytics and saw that we had a huge increase in website traffic over April compared to March. I've taken a look at where this traffic has come from and it's namely organic.
- Client from Health Industry
Request a free SEO audit & consultation
Search Engine Optimisation FAQs
How long does it take to get page one SEO rankings?
It depends on many factors, such as how old your website is, whether the website has been optimised before for SEO and the current on-site and off-site status of the website. While there can be short term gains when optimising a campaign, SEO should always be approached as a long-term, high ROI strategy. On average, many clients start to see page one rankings from 4 months depending on how competitive the keywords are.
How many keywords are included in a typical SEO campaign?
At Sentius, we divide keywords into two sections: core keywords and value-added keywords. Core keywords are the high value, highest volume, relevant, strategic key search terms for your business. This can range from 10-100 keywords. Value-added keywords are the variations and derivatives keywords that spin off from the core search terms and rank as a result of optimisation of core keywords. This can add up to 500+ keywords depending on the core keyword selection.
I’ve had bad results with SEO agencies in the past. How do I know Sentius will be different?
Sentius is an ethical, best practice, full-service in-house digital marketing agency. Our key difference is our strategy first approach for SEO. We’re focused on creating the right strategy for your business rather than quick wins for SEO. We spend time conducting an advanced SEO audit, competitor research, keyword research and recommendations, to create a comprehensive strategy that will serve your business goals. Our strategic approach sets us apart from other agencies, leading to better results for our clients.
How much does SEO cost?
Unlike Google Ads or PPC activities, you will not pay for the traffic you are receiving. With SEO, you pay for the service and activities to optimise your website and increase ranking. SEO needs investment to be able to rank on top of the Google search results, and should be approached with long-term mindset. Different agencies have different pricing methods. It can be per keyword, monthly retainer or hourly based pricing. At Sentius, we use a flat, fixed rate per core key search term, based on the competitiveness of your industry so you know the cost upfront and exactly what you will get.