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Google has never been completely transparent about their complex search algorithms and how they rank webpages. Marketers and SEO agencies alike have relied on Google’s best practice guidelines and constantly changing recommendations to maximise SEO visibility.

One of the most common questions we’re asked is about the value and impact that online digital channels really have on the in-store retail foot traffic and revenue.

This week, Australians woke up to find they were blocked from viewing any news related content on Facebook, as part of the company’s response to the Australian Government’s proposed News Media Bargaining Code.

Domain Authority (DA) happens to be one of the most commonly used metrics within the SEO industry to analyse the authority and reputation of a website, particularly after Google dropped its ‘PageRank’ metric.

Providing original, relevant and credible content has always been vital for attaining good SEO rankings, but thanks to the latest developments and changes to Google’s BERT technology as

In the midst of the pandemic, our digital team saw an opportunity to leverage the heightened demand for fabric face masks as a way to drive new and existing customers to independently lifestyle store, The Corner Booth.

A website migration is the process of changing your website domain or content. An effective website migration is one which minimises any adverse effect on existing organic traffic. One of the common myths in the SEO world is that you always have to expect a drop-in traffic when you do a migration.

Melbourne-based, Sentius has launched its new look Sentius Digital website to better showcase the agency’s full-service, in house capabilities across digital strategy, digital marketing, content & media production, website design and development, and digital transformation.

Australian boho jewellery brand, By Charlotte asked for our assistance to keep the brand relevant and minimise the negative impact COVID_19 was having across the retail sector. Our integrated and strategic email marketing, Google Ads and paid social media campaigns helped achieve a 10-fold increase in year-on-year revenue and a massive 5% e-commerce conversion rate – more than double the industry rate!

Upon purchasing several mobility businesses, Leef needed to effectively manage the brand change-over in order to retain existing customers and attract new customers. Our strategic Facebook and YouTube campaigns resulted in a 200% increase in website traffic and 57% increase in online orders. The accompanying radio campaign also helped drive brand awareness with a 46% increase in direct and organic search traffic.